5 Best Marketing Tips for Restaurants
1. Be Active on Social Media Platforms
Do you actively promote your restaurant website and focus on social media? Michael Lukianoff, chief executive officer of Fishbowl Analytics told CNBC in an interview that “social media provides [small] products, private, and regional gaming consoles to deliver their message/voice.”
In other words, you can’t compete effectively with other restaurants without a strong presence on social media. There are many social media platforms, (e.g., Facebook, Twitter, Pinterest, LinkedIn, Google+), but you do not need to use them all. With years of restaurant business experience, I can confidently say that Facebook, Twitter, Instagram, and Pinterest are the best – you have to focus on that.
On the other hand, you should not take my word for it. You need to find social networks that fit your product and stick to it. You can achieve this by knowing exactly what kind of audience is offered to your product, your industry, and the social media system that works best for you.
Above all, share only relevant information on these channels. That is the only way to differentiate your restaurant from others. Your relevance can be monitored, based on the quality of the content you share on those channels.
Use the resources available to you, to create the desired content, through mobile applications, and to find useful information online. Sharing useful and important information is important, but sharing it is important, too.
2. Responsive and Professional Website
You need an active website to stay above the fence. In order to be seen as an authority in your industry, your website must be designed to be functional usable, and of high quality. Happily, the Phoenix restaurant has increased customer conversions by 70% after designing a simple, yet attractive website. In fact, when Gladly added the Restaurant Week Notification Bar, in order to keep in touch with customers, it produced an additional 374 clicks.
Your website does not have to be complicated before it can attract local customers to your restaurant. In advertising, being “right and clear” is always better than trying to be smart and miss the point. One of the best ways to keep your restaurant website up-to-date and your value proposition clear is to produce useful content.
To avoid getting stuck with HTML, CSS, or PHP codes associated with dynamic websites, it is a good idea to start a WordPress blog on your restaurant website.
3. Focus on Local SEO to get more reach
Local SEO (search engine optimization) is basically the process of improving your local business website (restaurant) and blog posts are high-quality Google with the keywords your audience puts in Google search. To improve local search, you want Google to rank your web pages, especially the keywords in your city, city, or region. For example, you can eat anywhere in Boston, a top restaurant in Los Angeles.
You can use this checklist from Small biz trends. Step by step the easy way includes the following:
i). Keyword research: Find keywords your audience puts in Google search. You can use Google Keywords Planner or Keywordtool.io. You can also ask your customers, friends, and family members what they usually post on Google search whenever they are looking for a specific restaurant or meal plan.
As you run a real business, you also need to check your title tags, meta descriptions, as well as Name, address, and phone number information (NAP) information. As shown in the picture below. The first purple ring, the title tag, and the second black, meta description.
ii). Customize images for your website: The way search engines see images is very different from the way we do it. In order to make your site images searchable, you need to pay attention to your file name, title text, unique text, and size. You can use JPEGmini to customize your photos and convert them into a JPEG extension. Make a ” special ” contribution that is irresistible to social media fans It’s time to dump her and move on.
Don’t just make “donations” to your competitors who may investigate you.
4. Make special Discount offers for engaging your customer
Don’t just make “donations” to your competitors who may investigate you. Make it special. Special offers can be a discount, a coupon, or sending food to your customers who may be participating in your contest either on Facebook, or other social media channels.
Here is an example of a special offer from 56 North Bar & Restaurant.
Not only will it make more people/customers order your restaurant, and it will create a buzz that will make your audience wait for your next competition to be announced.
5. Use Facebook and Instagram Ads
Most people will not order at your restaurant on the first visit. It is estimated that about 5-8% of your website visitors will convert to your page. The question is, “How do you find the 95% earners who can ignore your contribution for the first time?” This is where re-marketing (also known as re-marketing) comes into play. Unlike pop-up ads, people like redirected ads. Reinstatement can be done on a few platforms, but Facebook seems to be at the forefront of many advertisers. I personally have a better conversion rate of redirected ads using Facebook than Google AdWords.Facebook retargeting is a powerful marketing tool you can use to deliver ads to people who first visited your restaurant website and then left without placing an order or participating in your competition.
Here’s how it works:
Redirecting effective ads can help you build your customer base, and increase your revenue. For example, at Nissan, Japanese car manufacturers have sold more than 160 cars for trails produced on Facebook ads. Postano, a company that works with products on social media platforms, by reversing, has seen a 278% conversion rate increase in 60 days.
When a potential customer visits your restaurant website or prediction page, a cookie is added to the visitor’s browser. That way, when you redirect ads, which will be initiated by the user when they visit any of the publisher networks in their red color. Every time these people see your ads, they urge you to place an order to grow. That’s why you see TV commercials for a particular product. Redirecting basically drives potential leads back to your website, by identifying users who have visited your website before. Always use the redirected Facebook ads