Why do all Restaurants need an attractive menu for their Business?
Looking for a new restaurant, or looking for a new restaurant. You browse the restaurant’s website on your phone, click on the “menu,” and what appears is a PDF file the size of the phone screen. Images are too small to identify containers. Very thin text looks like black dotted lines. Squeeze and zoom, trim and zoom, across the screen to try to see different parts of the menu.
Is this what visitors want to have when they look at your online menu?
In a recent U.S. consumer survey, we found that 41 percent of people say that their pet is the biggest one when they try to order food online that the menu is readable. And about a third of consumers will immediately switch to another restaurant when they come to the PDF menu. The data is clear: Restaurant guests want to experience a better online menu. In the digital age, restaurants should separate their PDF menus. Restaurant menus should go beyond digital or mobile — they need to work together.
According to a study by OpenTable, 93 percent of people browse online menus before visiting a restaurant. Having an accurate, up-to-date menu on your website is essential for attracting visitors — most will skip the restaurant if they do not find your menu online before going out.
And while modern restaurant visitors often use Google to find new restaurants, they usually do not search for a specific restaurant by name. Most restaurant-related searches — 63 percent of you, if accurate — are looking for the type of food you are looking for. That means the visitor is more likely to come to your restaurant after looking for something like “vegan Chicago restaurant,” “burgers near me,” or “a family-friendly restaurant with tacos.” If your menu items are offline (and in the text identified and searched by Google), that search will not lead users to your website.
This type of Google search is called “anonymous search,” and there are more than 300 million of them every month just by “a restaurant near me.” If your restaurant has these searches as a real marketing opportunity — if you do not post a search menu online to capture that traffic from Google — you may be missing out on many potential visitors.
There is a technological change taking place in the restaurant industry, and it affects how travelers want to hear everything from placing an order, paying for their meals — and even browsing a menu.
Interactive menu is an online menu with features that your guests can interact with. Interactive menus often make it easy for guests to browse your menu on their mobile devices, and add additional features that help them learn more about each meal.
Interactive menus can include photography, reviews from other guests who have tried each meal, nutrition and informational information, promotions, and additional information that helps guests learn as much as possible before choosing which to order.
Many interactive menus are also connected to online ordering systems, allowing guests to place their orders directly on the menu. This directs the order process — and makes it an offline, great component in today’s first secure environment.
1. Reduced Personnel Costs
With the interactive menu, you can reduce your operating costs because you need fewer front house staff at any one time. Think of it this way: The time spent by crews delivering food to guests is a small part of their time on the clock — most of which they leave behind menus, answering guests’ questions, waiting for guests to get ready, and taking their orders. , leaving checks, and downloading and using payment. The interactive menu allows guests to do almost all of those things themselves, so all your staff have to do is leave their food.
2. Re-marketing can be automated
Interactive menus collect data from visitors as they use it — including their contact information, order items, and other useful data points. Restaurants can use this data to automate their re-marketing efforts — for example, sending an email to a visitor after placing an order, giving us a discount on repeat visits, or reminding guests of their pre-ordered and favorite items. In these ways, interactive menus help encourage guests to visit your restaurant more often.
3. Built-in Social Sharing
Social sharing is a great way for restaurants to spread the word about what they offer and bring in new guests. Collaborative menus can have built-in social media integration that allows visitors to share your menu on Facebook, tweet about the order they just placed, or share their favorite photo on Instagram — all with just one click.
4. You Can Collect Real Time Response
Want to know what guests really think about your menu and restaurant? With the interactive menu, you can collect feedback in real-time, either by asking guests to complete a satisfaction survey after checkout or giving them the option to leave updates for each menu item.
5. Easy To Make Upsell
When visitors order online from the interactive menu, it is easy to make automatic suggestions for them based on what they have already selected and put in their cart. For example, adding a note “Guests like this couple” suggests adding an appetizer or incoming dessert. Collaborative menus are full of natural ways restaurants can sell their guests, without appearing as pushy or sell-y.
6. They Promote Online Orders
Online ordering is still a growing trend. Most restaurant guests want to be able to place download and delivery orders right on the menus of restaurants, and that starts with having a complete, easy-to-read online menu.
7. They are not expensive
Your online menu stays on your restaurant website, a tool you already pay for even if you have a menu posted there. That means it is less expensive to host the menu online, compared to paper menus that need to be printed, replaced when damaged, and reprinted when your menu changes.
8. They are not affected
During the epidemic, visitors are expected to scan a QR code to access the online menu at most restaurants — an important safety precaution that removes shared space from other guests and restaurants. These menus keep things clean and safe, but the epidemic means that visitors are also now accustomed to viewing menus on their smartphones and tablets, setting the stage for additional menus that will go — and stay — digital for years to come.
8. More accessible
PDFs are not naturally available, and it takes a few additional steps to make them more friendly to disabled guests. The online menu is accessible in many ways
9. It can Be Updated Immediately
Speaking of updates when your menu changes, your online menu does not need to be redesigned and reprinted every time it happens. It can be updated immediately, which saves your restaurant both time and money.